The AMA works hard to provide its members with industry specific services and benefits. As the rental housing industry continues to expand and evolve, so do our members’ needs. As a result, the AMA decided to send out a survey in August asking both regular and associate members for their feedback on the programs the AMA offers to see where and how we can best meet the needs of our members. The survey results were presented to the Board of Directors at the August Board Retreat.
The survey was a huge success. We received a lot of valuable feedback from both our regular and associate members including members’ analyses of AMA Membership, Education, Events and Committees. Upon reviewing both the regular and associate member surveys, the results showed a variety of the AMA's strengths, as well as some areas that can be improved. Based off the survey and member feedback, the AMA Board of Directors has created three main objectives to focus on for 2019: Membership engagement, Education programming and the Tribute Awards.
As we all begin to plan for 2019, the AMA wants to be transparent with our members and share some of the relevant data that led us to focusing on these three objectives.
When asked “How active of an AMA member do you consider yourself?” 15% of regular members considered themselves “Very Active,” 27% were “Active,” the majority - 40% - considered themselves “Occasionally Active,” the remaining 16% said they were “Not Active.” In comparison, 30% of associate members considered themselves “Very Active,” the majority - 40% - considered themselves to be “Active,” 23% of associate members believed they are “Occasionally Active,” and 5% considered themselves as “Not Active.”
The AMA felt it was important to ask members if they feel their AMA membership benefits them professionally. Out of all those who participate in the survey, 88% of regular members and 80% of associate members said yes, 4% of regular member and 16% of associate members elected to write in and further explain their answers.
Throughout both the regular and associate member surveys, many people stated that they are trying to figure out how to get the most out of their membership. The AMA’s Deanna Jordan who works in Membership and Business Development is a great resource. She is happy to sit down with anyone either in membership, or those looking to join the AMA to discuss how to get the most out of their AMA membership. If a member is interested in setting up a meeting with her, they can email firstname.lastname@example.org.
When the AMA asked our regular members what membership benefit we could provide that would better benefit them and their company, the majority - 61% - said more education. We asked these members what types of education classes the AMA should offer and asked them to rank nine options in order of importance. The top five courses in order of importance were:
#1 Leadership Training
#2 On-site Leasing Agent Training
#3 Management Training
#5 General Business
This year, the AMA has added more education classes to the calendar, primarily focusing on maintenance technicians. Our goal was to find out how important these education classes are to our regular members and in what ways can we improve. We asked our regular members if they would be willing to pay more for education programs with local and nationally recognized educators and speakers. The majority of respondents – 72% - said yes and 4% elected to write in their response. The Education Committee is currently reviewing the results and making plans for 2019. If you have ideas and suggestions, please be sure to join the education committee and be part of the planning process for 2019 and beyond.
An increase in education classes would also benefit associate members. We asked associate members to rank eight options in order of importance answering the question “Why are you a member of the AMA?” Networking was ranked number one followed by information sharing, sales, supporting the industry and professional development. If the AMA does increase its 2019 education classes, it would provide associate members additional sponsorship opportunities. Sponsoring a class allows associate members the ability to network, share their information and pitch their company.
The Tribute Awards
The Tribute Awards is one of the AMA’s signature events; it is also one of the largest apartment professional recognition events in the country.
Based on the survey results 55% of regular members and 52% of associate members attend this annual event. AMA board members as well as the Tributes committee are looking at ways to continually improve the process and event. The AMA has a great process to select and narrow down Tribute Award finalists. Our selection process currently consists of two rounds of interviews. The board and committee are considering a few enhancements to this process so come December be on the lookout for some exciting changes.
The three objectives were discussed at length at the 2018 Board of Directors Retreat that took place on August 23. The Board and AMA staff are working together to provide our members with the best service possible. Thanks again to everyone who took the time to fill out our survey; it is greatly appreciated. The results have been incredibly helpful, and we are using them to help steer us into 2019. Congratulations to our survey drawing winners Stacey Deal, Michelle Sinclair, Laura Sedivy and TC Abbott.
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