2024 Phoenix Education Conference & Trade Show

In this session, Steve unveils the process of recognizing the differences in each person’s “story” and how to give them the best customer service possible.  You will learn some easy concepts that will help you humanize policy and procedures. 

The focus of this session will be:

• Learning about emotional intelligence
• Recognizing who your customer is
• How your attitude affects everything

In this session you will learn some eye-opening statistics: Did you know that 70% of renters admit to intentionally looking for negative reviews during their most recent apartment search. Digital storytelling has become an integral part of brand identity, with negative reviews playing critical roles in shaping the narrative of a product, service, or experience.

Key takeaways from this session are:

• Exploration into the art and science of online criticism with real-life examples of how negative reviews have shaped brands, influenced customer decisions, and driven businesses to innovate.
• See these “online villains" in a new light and leave with the tools to transform adversity into your greatest ally.

Unlock the full potential of your trade show experience by learning how to implement actionable strategies to maximize your networking opportunities and make lasting connections. Whether you're a trade show novice or a seasoned pro, this workshop will equip you with the tools and confidence to network like a champion and turn your trade show interactions into valuable business opportunities.

In this workshop, you will learn:

• Preparation and planning skills to effectively communicate and build relationships
• Techniques to nurture connections, follow up with leads, and convert casual encounters into meaningful professional relationships
• How to leverage social media to enhance your networking efforts in order to maintain and grow your new network long after the trade show ends

This interactive session will teach you some skills on how to gain insight into what makes a team member feel valued.  Participants will take away strategies to implement actionable ways to immediately impact their teams.  Leveraging LOVE explores the softer (yet majorly important) side of communication skills. 

Attendees will take away actionable behaviors related to:

• Listening Skills
• Observing Effectively
• Valuing Others
• Encouraging our peers

Join Virginia in this session where you will learn what is the Multifamily Landscape is and why it matters to everyone in the business? Virginia will discuss the new customer journey and some important consumer behaviors and expectations.  You will learn how features, amenities and services affect the customer and some great tools to reach them. 

In this workshop, you will learn:

• The latest industry trends - From Centralization to Messaging, AI to Efficiencies 
• Technology
• Bold Predictions 

Unlock the full potential of your trade show experience by learning how to implement actionable strategies to maximize your networking opportunities and make lasting connections. Whether you're a trade show novice or a seasoned pro, this workshop will equip you with the tools and confidence to network like a champion and turn your trade show interactions into valuable business opportunities.

In this workshop, you will learn:

• Preparation and planning skills to effectively communicate and build relationships
• Techniques to nurture connections, follow up with leads, and convert casual encounters into meaningful professional relationships
• How to leverage social media to enhance your networking efforts in order to maintain and grow your new network long after the trade show ends

In this session Virginia and Lia will paint a picture for you about Social Media and Gen Z.  They say: If you are quiet, sit tight, and pay close attention, you can hear the pitter-patter of Generation Z coming at multifamily like a tsunami. With ages ranging from 11 to 26, this generation is the biggest, boldest, and most wonderfully diverse bunch the US has ever seen. They've never known a world without technology (they are the same age as Google) and social media practically flows in their veins.

This incredible bunch of community-focused individuals aren't just residents but are also the next generation of apartment industry professionals.  But here's the twist: they've got some nifty behaviors up their sleeves when it comes to using social media platforms and technology, and it's not your grandma's Facebook! 

Key takeaways from this session are:

• Real-time surveys including the most recent Satisfacts Renters Preference Survey
• User-generated stats from over 900K student beds on Entrata’s operating system, on how these young guns navigate digital marketing sources/social media while shopping
• Discover the secret sauce for crafting a company culture and marketing messages, while generating content that Gen Z will trust and adore.