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2024 Phoenix Education Conference & Trade Show

2024 Phoenix Education Conference & Trade Show

Presented by Zona Law Group

Thursday, September 12, 2024
9:00 AM - 4:00 PM (Arizona Time)

Phoenix Convention Center

100 N 3rd Street
Phoenix, AZ 85004

Phoenix Education Conference 
& Trade Show

The Great Game Trade Show

Event Details:

AMA’s annual Trade Show is the Association’s largest event of the year and on the "Can't Miss" list of AMA activities. While the highlight is most definitely the over 200 Exhibiting Industry Partner (Vendor) Member Companies, the themed show also includes giveaways, prizes, networking and lots of fun. 

The AMA Trade Show is an excellent opportunity for Industry Partner Members to showcase their products and services to our Regular Members in a fun and casual atmosphere. Regular Members have the opportunity to hone their skills by attending dynamic education sessions. 

For information on membership, please visit this page or e-mail cmoore@azmultihousing.org.

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Education Sessions

Come join us for an exciting morning of education at the 2024 Phoenix Education and Conference Trade Show! We will be offering several interactive classes to help you make the most of your time.

You'll have the opportunity to learn new leadership skills and methods for guiding your teams. Plus, you'll gain access to the latest information on AI and its impact on our industry. Come network with others in the Multihousing Industry and meet our AMA-zing speakers!


Speakers

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Steve Wunch

Virginia Love

Lia Nichole Smith

Jessica Pierce

Steve will also act as our Trade Show Emcee! Steve Wunch is a multifaceted professional with over 30 years of experience in the multifamily industry. He excels as a speaker, video virtuoso, and is called by some an “Industry Ninja”. Currently, he serves as the Industry Principal at SalesMail, where he leverages his deep industry knowledge to represent SalesMail externally. Steve is also a national speaker, available for keynote presentations and other speaking engagements, including acting and voice-over projects.

Virginia Love began her multifamily career over 30 years ago as a leasing consultant for Trammell Crow Residential Service, starting at $5.72 an hour. With roles spanning training, marketing, and operations at companies like Summit Properties, Watermarke Companies, and ING Clarion, she joined Entrata in June 2019 as Industry Principal after twelve years as VP of Leasing and Marketing at Waterton. In her current role at Entrata, Virginia drives growth and innovation through active involvement in marketing, product development, and sales. A seasoned speaker at industry conferences and events, she's participated in countless industry events. Additionally, Virginia is a member of Apartment All Stars.

Lia Nichole Smith is a trend-spotting thought leader, with advanced theoretical and practical knowledge of solving challenges for student, conventional, affordable, military, and senior communities. Recognized by GlobeStreet as an Influencer in Multifamily, Lia Nichole is an expert in predictive analytics and a highly sought-after international speaker due to her ability to bring together market research, renter trends and effective storytelling. She is a published author, industry leader and all-around data nerd.

Jessica Pierce is Founder/CEO of Career Connectors, the Phx Bix Journal 2nd largest Networking Association in Arizona. Her organization has connected over 67,000 people to great careers – it’s all about networking!


Education Breakout Schedule

Session 1A |  9:00am- 9:50am

In this session, Steve unveils the process of recognizing the differences in each person’s “story” and how to give them the best customer service possible.  You will learn some easy concepts that will help you humanize policy and procedures. 

The focus of this session will be:

  • Learning about emotional intelligence
  • Recognizing who your customer is
  • How your attitude affects everything

 

Session 1B |  9:00am- 9:50am

In this session you will learn some eye-opening statistics: Did you know that 70% of renters admit to intentionally looking for negative reviews during their most recent apartment search. Digital storytelling has become an integral part of brand identity, with negative reviews playing critical roles in shaping the narrative of a product, service, or experience.

Key takeaways from this session are:

  • Exploration into the art and science of online criticism with real-life examples of how negative reviews have shaped brands, influenced customer decisions, and driven businesses to innovate.
  • See these “online villains" in a new light and leave with the tools to transform adversity into your greatest ally.

Session 1C |  9:15am- 10:00am

Unlock the full potential of your trade show experience by learning how to implement actionable strategies to maximize your networking opportunities and make lasting connections. Whether you're a trade show novice or a seasoned pro, this workshop will equip you with the tools and confidence to network like a champion and turn your trade show interactions into valuable business opportunities.

In this workshop, you will learn:

  • Preparation and planning skills to effectively communicate and build relationships
  • Techniques to nurture connections, follow up with leads, and convert casual encounters into meaningful professional relationships
  • How to leverage social media to enhance your networking efforts in order to maintain and grow your new network long after the trade show ends

 

Session 2A  |  10:00am- 10:50am

This interactive session will teach you some skills on how to gain insight into what makes a team member feel valued.  Participants will take away strategies to implement actionable ways to immediately impact their teams.  Leveraging LOVE explores the softer (yet majorly important) side of communication skills. 

Attendees will take away actionable behaviors related to:

  • Listening Skills
  • Observing Effectively
  • Valuing Others
  • Encouraging our peers

 

Session 2B |  10:00am- 10:50am

Join Virginia in this session where you will learn what is the Multifamily Landscape is and why it matters to everyone in the business? Virginia will discuss the new customer journey and some important consumer behaviors and expectations.  You will learn how features, amenities and services affect the customer and some great tools to reach them. 

In this workshop, you will learn:

  • The latest industry trends - From Centralization to Messaging, AI to Efficiencies 
  • Technology
  • Bold Predictions 

 

Session 2C  |  10:15am- 11:00am

Unlock the full potential of your trade show experience by learning how to implement actionable strategies to maximize your networking opportunities and make lasting connections. Whether you're a trade show novice or a seasoned pro, this workshop will equip you with the tools and confidence to network like a champion and turn your trade show interactions into valuable business opportunities.

In this workshop, you will learn:

  • Preparation and planning skills to effectively communicate and build relationships
  • Techniques to nurture connections, follow up with leads, and convert casual encounters into meaningful professional relationships
  • How to leverage social media to enhance your networking efforts in order to maintain and grow your new network long after the trade show ends

 

Session 3  |  11:00am- Noon

In this session Virginia and Lia will paint a picture for you about Social Media and Gen Z.  They say: If you are quiet, sit tight, and pay close attention, you can hear the pitter-patter of Generation Z coming at multifamily like a tsunami. With ages ranging from 11 to 26, this generation is the biggest, boldest, and most wonderfully diverse bunch the US has ever seen. They've never known a world without technology (they are the same age as Google) and social media practically flows in their veins.
This incredible bunch of community-focused individuals aren't just residents but are also the next generation of apartment industry professionals.  But here's the twist: they've got some nifty behaviors up their sleeves when it comes to using social media platforms and technology, and it's not your grandma's Facebook! 

Key takeaways from this session are:

  • Real-time surveys including the most recent Satisfacts Renters Preference Survey
  • User-generated stats from over 900K student beds on Entrata’s operating system, on how these young guns navigate digital marketing sources/social media while shopping
  • Discover the secret sauce for crafting a company culture and marketing messages, while generating content that Gen Z will trust and adore.

 

Exhibitor Information

Get all the details you need for securing your booth at our upcoming Phoenix Education Conference & Trade Show! Please read all the information below to ensure a smooth registration process.

Trade Show booths are sold out! Get on the wait list here - opens in a new tab - opens in a new tab - opens in a new tab - opens in a new tab.

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  1. Service Kit
  2. Media Kit
  3. Exhibitor Express Emails:

For information on membership, please visit this page or e-mail cmoore@azmultihousing.org.

Agenda

September 12
8:00 AM Registration Opens for All Day Attendees
9:00 AM - 12:00 PM Education Classes for All Day Attendees
11:30 AM - 12:30 PM Lunch available for All Day Attendees
12:00 PM Registration Opens for Exhibit Only Attendees
12:30 PM - 4:00 PM Trade Show Floor Open

For More Information:

Melissa Lanouette, CMP
Melissa Lanouette, CMP
Senior Manager of Events and Professional Development Arizona Multihousing Association (602)296-6205

Thank You to our Title Sponsor

Thank You to our Sponsors

AMA Policy: No changes, refunds, or cancellations will be permitted within 10 days of an event for attendee registrations and within 30 days for sponsorships. Dates and prices subject to change. Registration via e-mail constitutes acknowledgment of terms and conditions.