Social Media Marketing Panel

Panel: 

Kiley Sardella

Kiley Sardella is a results-driven Director of Marketing for Business Observations with an passion for sales and marketing, fueled by a unique blend of expertise in both marketing and psychology. She has held on-site positions throughout her career in the multifamily industry. Kiley’s journey began with a strong foundation in marketing as she earned her bachelor’s degree in marketing and Sports Management from Grand Canyon University.  She has over 10 years of industry experience and valuable insights into consumer behavior, decision-making, and personal branding.  Kiley went on to complete a master’s degree in industrial and organizational psychology from Grand Canyon University which has aided in marketing campaigns, understanding buy decisions, and building strong relationships with future residents.  Throughout her career, Kiley has held various marketing roles, honing her skills and gaining an in-depth knowledge of marketing strategies, digital marketing, brand development, and consumer research. She has a proven track record of turning insights into actionable marketing plans that drive growth and generate revenue.

 In her current role as Director of Marketing for Business Observations, Kiley leverages her extensive knowledge to develop innovative marketing strategies for secret shops, brand development, and campaigns for high-performance secret shops while utilizing cutting-edge technologies, data analytics, and her understanding of psychological triggers to drive results. She is passionate about the multifamily industry and helping others find their home while continuing to shape the future of marketing with her unique combination of skills in marketing and psychology.

Jenna Juniper

Jenna Juniper is a National Speaker, Housing Consultant & Trainer based out of Phoenix, Arizona. Her passion for ending homelessness began at an early age and is the mission of her company. Growing up in a large Italian family, she recognized the importance of stable housing and a supportive family. This led her to begin volunteering for charities and nonprofits at a young age. Throughout her 16-year career, Jenna has successfully partnered nonprofits and developers together, implementing critical and sustaining supportive services on low-income properties. Jenna’s reputation as a premier compliance and affordable housing expert and trainer is well deserved. She has the knowledge, experience, and skills that translate into successful property operations.  Jenna is a graduate from DeVry University, member of the National Speaker’s Association, and National Center of Housing Management. She holds over a dozen affordable housing designations and has more abbreviations after her name than a doctor. She is the founder and president of Housing Consultants of America (Formerly Paonessa Juniper Consulting) and has helped countless professionals with all their operational, training, marketing and leasing needs.

Ariana Bourque

 Ariana Bourque is the Marketing Manager for Western Wealth Communities. She embarked on her multifamily career in 2013 as a leasing professional and quickly advanced to a lease up opportunity. During this time, she discovered a passion and natural skillset for marketing and was soon afforded a new role with the ownership group. With a keen eye for design and fervor for creativity, Ariana excels in branding, online reputation, social media management, and event planning. Her dedication to operational excellence was recognized in 2018 when she was honored with the regional Greystar Award for Professionalism. Beyond her marketing responsibilities, Ariana also serves as the co-chair of the Western Wealth Communities’ Charity Committee, reflecting her commitment to creating a positive impact in her community and effecting social change.

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