Michael Hopkins
Director of Product Marketing
Back to 2026 Board of Directors Sponsors
Organization Overview
Union is the AI-powered CRM that runs the entire renter journey. Leasing, marketing, renewals and resident operations on one data model, sitting on top of the PMS you already run: Yardi, RealPage, ResMan or Entrata.
Credit Builder is where most operators start with us. Residents build credit history from rent they are already paying on time, reported through TransUnion. It is resident-funded, so there is no cost to your community to offer it, and your community earns revenue share on every enrollment. Properties are typically live within 30 days and see their first resident-funded revenue in 45 to 60 days.
Union is an AMA Affinity Partner through Credit Builder. Every enrollment also returns a set amount to AMA, funding the association's advocacy and education work.
We have built Union alongside operators since 2018. Our team came out of leasing offices and portfolio operations before it came into technology, and we made 46 customer site visits in 2025. We are not consultants. We know the work because we have done the work.
Credit Builder is where most operators start with us. Residents build credit history from rent they are already paying on time, reported through TransUnion. It is resident-funded, so there is no cost to your community to offer it, and your community earns revenue share on every enrollment. Properties are typically live within 30 days and see their first resident-funded revenue in 45 to 60 days.
Union is an AMA Affinity Partner through Credit Builder. Every enrollment also returns a set amount to AMA, funding the association's advocacy and education work.
We have built Union alongside operators since 2018. Our team came out of leasing offices and portfolio operations before it came into technology, and we made 46 customer site visits in 2025. We are not consultants. We know the work because we have done the work.