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Organization Overview

Union is the AI-powered CRM that runs the entire renter journey. Leasing, marketing, renewals and resident operations on one data model, sitting on top of the PMS you already run: Yardi, RealPage, ResMan or Entrata.

Credit Builder is where most operators start with us. Residents build credit history from rent they are already paying on time, reported through TransUnion. It is resident-funded, so there is no cost to your community to offer it, and your community earns revenue share on every enrollment. Properties are typically live within 30 days and see their first resident-funded revenue in 45 to 60 days.

Union is an AMA Affinity Partner through Credit Builder. Every enrollment also returns a set amount to AMA, funding the association's advocacy and education work.

We have built Union alongside operators since 2018. Our team came out of leasing offices and portfolio operations before it came into technology, and we made 46 customer site visits in 2025. We are not consultants. We know the work because we have done the work.

Coupon

First month free for your residents. No cost to your community, ever.
What Credit Builder does

Credit Builder reports your residents' on-time rent payments to the bureaus, so they build credit history from rent they are already paying. Credit builds over time, so the residents who benefit most are the ones who stay enrolled month after month. The first month is on us.

It is resident-funded, so there is no cost to your community to run it. Your community earns revenue share on enrolled residents, and as an AMA Affinity Partner, Credit Builder returns a set amount to AMA on every enrollment, funding the association's advocacy and education work.

Who it is for
Any AMA member community. Credit Builder runs on top of Yardi, RealPage, ResMan and Entrata.

How to claim it
Mention AMA when you reach out. Most communities are live within 30 days.

Contact
Cassie Haverland, Union. gounion.com/arizona-multihousing-association
Michael Hopkins
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Michael Hopkins Director of Product Marketing
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Careena Daly VP of Customer Success
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Cassie Haverland Director, Strategic Accounts
AMA Logo Industry Partner

Vendor Service Category
Resident Retention Services, Screening Services- Credit & Background Check, Software for Property Management
Will provide services to Independent Rental Owners (1-100 units)
Yes
Service Region
Metro Phoenix, Metro Tucson, Nationwide, Statewide